5 Streetwear Brands & the Teams They Could Create Kits for in the Future
Once upon a time, a football club would unveil a newly designed kit, and proceed to wear it for multiple seasons.
This is unthinkable now, what with a new special edition fourth kit for a one off match dropped every other weekend.
Football kits have become the de facto way of marketing a club to the world, emblazoning a team’s identity on the chest of anyone who feels a strong enough connection to wear the colours proudly.
Or people who just want to get in on a club’s new found fashion appeal, like Kendall Jenner here.
PSG x Kendall opened a new world of football marketing
The thing is, Paris Saint-Germain have really started something.
The moment Nike put their Jordan’s logo on the club’s away kit, it opened up the possibility of the ever growing streetwear industry dislodging the likes of adidas and Puma from the front of shirts in the near future.
We should welcome our new streetwear overlords, and here we have put together a collection of the finest concept collaborations that have done the rounds on social media.